With over 25 years of experience in marketing, sales strategy, and business development, Julian leads the strategic direction for every client at Soprano. As Chief Growth Officer, he immerses himself in each brand’s DNA to craft data-driven, result-oriented growth strategies. His leadership has transformed operations for major Latin American brands, and his consulting work has guided more than 150 companies across Colombia, Mexico, and the U.S. toward scalable success. Combining deep market insight with creative execution, Julian ensures every campaign aligns with business goals and maximizes ROI. At Soprano, he’s the engine behind the growth playbook that drives measurable impact.

Andrea oversees the execution of every strategy developed at Soprano, leading the operations team to deliver high-quality results on time. With a strong background in operational leadership across multiple industries, particularly in the medical field; she brings a sharp focus on organization, accountability, and follow-through. Her hands-on experience as a former restaurant owner adds a real-world understanding of business challenges and the importance of meeting deadlines. Andrea’s ability to align teams, manage resources, and ensure flawless delivery makes her an essential force in turning strategy into measurable action for each client.

Elizabeth brings a strong background in marketing and sales, with years of experience managing high-level executive accounts across diverse industries. As Soprano’s Market Lead in Mexico, she is responsible for overseeing all client relationships and market operations within the region. Known for her strategic thinking and client-focused approach, Elizabeth ensures that every campaign is aligned with business goals and executed with excellence. Her deep understanding of the Mexican market, paired with her ability to manage complex client needs, makes her a trusted advisor and a key driver of results for our partners in Mexico.

With a background in the arts and entertainment industry, Andrés brings a fresh, creative perspective to his role as Market Lead for Canada. Having participated in various film productions across the U.S. and Canada, he’s developed a deep understanding of storytelling and audience engagement. His passion for creativity led him to social media, where he built a loyal following through humorous and relatable content. At Soprano, Andrés channels that same energy into building strong, authentic relationships with clients and delivering innovative marketing strategies tailored to the Canadian market. His artistic insight and personable style make him a standout voice in our international team.

Ambar brings vision and versatility to Soprano’s creative direction. With experience across multiple advertising agencies, she has developed a strong ability to interpret brand identity and translate strategy into powerful visual and digital concepts. As Creative Lead, she oversees the development of campaigns, from concept to execution, ensuring every idea aligns with the client’s voice and business goals. Her strength lies in turning big-picture strategies into compelling content, blending storytelling with digital innovation. Whether through advertising, branding, or social media design, Ambar leads with a creative edge that inspires teams and connects with audiences.

Alvaro leads Soprano’s motion content with a dynamic blend of technical skill and storytelling instinct. With years of experience in video production and editing, he crafts engaging visual narratives that elevate brand messages across platforms. Currently studying journalism, Alvaro brings a storyteller’s eye to every frame, capturing emotion, energy, and authenticity. His passion for travel and content creation fuels his creative process, allowing him to produce videos that are both visually stunning and strategically effective. From branded reels to full-scale campaigns, Alvaro ensures that every piece of motion content connects with audiences and brings strategy to life.

Juan Manuel guides Soprano’s technology vision with two decades of experience in systems engineering, infrastructure management, and digital solutions. As Technology Lead, he oversees the development team, ensuring that every project blends robust technical execution with strategic marketing goals. His deep background in e-commerce and web platforms empowers clients to turn strategy into seamless digital experiences that drive measurable results. Juan Manuel’s approach bridges the gap between innovative tech and real business impact, delivering solutions that optimize every step of a client’s growth journey. At Soprano, he is the catalyst behind the tech foundation that keeps ideas scalable and strategies actionable.

With a background in psychology, Manuela brings valuable insight into customer behavior to her role as Market Lead for Colombia. She oversees all operations and client relationships in the country where Soprano began its journey, ensuring that every partnership reflects our commitment to growth and impact. An avid reader with an insatiable curiosity, Manuela stays ahead of trends and leverages her deep understanding of human motivation to help clients reach their goals. Her ability to connect strategy with real consumer insights makes her a key force behind our continued success in the Colombian market.

Yulieth brings extensive experience in social media management, video content creation, and music video production to her role as Market Lead for Spain. Known for her dedication and hands-on approach, she immerses herself in every stage of each client’s strategy, guiding them step by step toward their goals. Her creative expertise and commitment to delivering exceptional results make her a trusted partner for brands looking to grow in the Spanish market. As a mother of three, Yulieth understands the true meaning of perseverance and achievement, infusing that same drive into every project she leads at Soprano.